The Concept of Mentoring


The definition of a Mentor

A mentor is someone with more entrepreneurial business experience than you, , probably in the same industry as you, who serves as a trusted confidante over an extended period of time.


The role of a Mentor

A mentor is there to share their wisdom, their mistakes and their successes, so that you can learn the lesson faster.

Apart from their insights, expertise and knowledge on business matters, mentors, as established business people, are more than likely to have an extensive network they can offer you access to. Think of all the senior decision-makers you might gain access to!

What the Mentor does Why
Listens and asks many questions                Because usually the mentee will come up with the solution when the appropriate questions are asked.

Guides but doesn't imlement 

The Mentor can advise you to talk to someone but will not make the phone call for you.
Focuses on action Following every Mentoring session, the Mentor and the Mentee agree on an action/ time plan.

It's important to note that the Mentor doesn't train, evaluate or interfere in the daily routine of the Mentee.

Naturally, there's something in it for mentors too! A true mentoring relationship works in both directions - they learn about new ideas from you just as you learn all you do from them.


Who needs a Mentor?

We all need a mentor!

You are now flying solo. No boss, noone to use as a sounding board, for a second opinion, even simply for emotional support. Someone who understands where you're at and has been there before you.



Are you eligible for the iforU mentoring program?

If you are female, between 24 and 35 years old and have recently started your own business or have had your own business for a while but are ready to take it to the next level, then you are eligible for our Mentoring Program.

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