Effie Karakitsou

Effie has started her career in marketing as a Brand Manager for Carnation/Nestle. Within a year she knew she would pursue a career in advertising and has taken up a promising offer at Adel Saatchi & Saatchi. Soon promoted to Account Director in charge of local and international clients of the agency. In 1988 she founded Magnet with the sole aim to express a new kind of creativity and effectiveness. She holds an MBA degree from the University of Pittsburgh, USA. Effie is an elected Executive Board Member of the Hellenic Association of Communications Agencies (EDEE) and a Board Member of SEE (Council for Communication Ethics). Mother of Michael and Christina.

Danae Bezentakou
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