Founding Partner, MAGNET ADVERTISING
Effie has started her career in marketing as a Brand Manager for Carnation/Nestle. Within a year she knew she would pursue a career in advertising and has taken up a promising offer at Adel Saatchi & Saatchi. Soon promoted to Account Director in charge of local and international clients of the agency. In 1988 she founded Magnet with the sole aim to express a new kind of creativity and effectiveness. She holds an MBA degree from the University of Pittsburgh, USA. Effie isis a Member of the Advertising Executive Committee of the Hellenic Association of Communications Agencies (EDEE) and a Board Member of SEE (Council for Communication Ethics). Mother of Michael and Christina.